Comment # 2 on bug 103576 from Alex Deucher

To determine the full marketing name you need to take into account the device
id, subsystem vendor ids, and pci revision id.  The names in the linux PCI
database (which is what lspci uses) are only tied to the device id.  You would
need to rework the linux pci device id database to show a string based on a
combination of all of those things.  Rest assured the driver does the right
thing for all variants.